{"product_id":"ferrania-orto-50-iso-35mm-x-36-exp","title":"Ferrania Orto 50 ISO 35mm x 36 exp.","description":"\u003cp\u003eFilm Ferrania is proud to release its second product since achieving continuous film production status at their manufacturing base in Cairo Montenotte, Italy. \u003cstrong\u003eFerrania Orto 35mm\u003c\/strong\u003e is P30's quirky 50 ISO cousin and features the same high silver content, inherently strong contrast, and practically invisible grain - but this time, distinctly \u003ci\u003e\u003cstrong\u003eortochromatico! \u003c\/strong\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eIn the earliest days of silent cinema, film stock was mostly blue\/green-sensitive (orthochromatic). Blue subjects like skies tended to render very bright, whereas reds would render very dark. Hollywood relied heavily on special makeup to make on-screen actors look natural. One hundred years later, the “flaw” that plagued our predecessors is now considered a creative feature that distinguishes orthochromatic films from their more modern panchromatic cousins. \u003c\/p\u003e\n\u003cp\u003eOrto is newly manufactured film, not rebranded stock. It is proudly made in the revived Ferrania factory located the grounds of the original company in Cairo Montenotte, Italy. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOrthochromatic (blue\/green sensitive)\u003c\/li\u003e\n\u003cli\u003e35mm with 36 exposures\u003c\/li\u003e\n\u003cli\u003eDX-coded cassette\u003c\/li\u003e\n\u003cli\u003eHigh silver content\u003c\/li\u003e\n\u003cli\u003eVery strong contrast\u003c\/li\u003e\n\u003cli\u003eVery fine grain\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bellows Film Lab ","offers":[{"title":"Default Title","offer_id":48793403195647,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/3129\/1647\/files\/orto50.jpg?v=1783178482","url":"https:\/\/bellowsfilmlab.com\/products\/ferrania-orto-50-iso-35mm-x-36-exp","provider":"Bellows Film Lab ","version":"1.0","type":"link"}